Our Core Values

Core Value #1

Caring For Our People And Partners

• We earn trust by demonstrating trustworthiness; we are honest, reliable, responsible, and transparent.
• We nurture and sustain safe, trusting, healthy and empowering working relationships with each other and with our partners, in an atmosphere of mutual respect, and within a culture of continuous growth and learning.
• We demonstrate care and respect by listening to each other, and relying on one another for our shared knowledge and experience. In doing so, we optimize effective teamwork, enabling us to provide superior service, with a sense of urgency, to meet our stakeholders' needs.

Core Value #2

Leading By Example

• We hold ourselves and others accountable for demonstrating leadership behaviours that positively influence and motivate others to aspire to their greatest potential, and for eliciting superlative results throughout our diverse and growing business portfolio.
• We create conditions for success for all of our stakeholders through diligent application of best leadership practices.
• We invest in leadership development for our entire team, as well as for our youth through the Werklund Foundation's Empowering Minds™ programs.

Core Value #3

Fostering Growth And Innovation

• We achieve superior growth and innovation by actively challenging the status quo, inspiring new ideas through managed risk-taking and constructive debate, continuously developing our people through leadership training and mentorship, and dynamically refining our capabilities, services, and processes.

Core Value #4

Having A Positive Image

• We create a positive image for all of our stakeholders by achieving success through our professional team who, with integrity, demonstrate the highest ethics and standards of compliance with all relevant laws and regulations.
• We are passionate about our work, we excel at the work we enjoy, and we have fun in the process.

Core Value #5

Building Sustainable Legacies

• We are in constant pursuit of excellence in every facet of our organization, driving superior results, long-term profitability, and sustainability in terms of developing strong organizations and empowered, successful people for generations to come.